They Don't Teach This in Law School
I hear it all the time from the law firm owners I coach... "They didn't teach us this in law school!" With this show, I am set on bringing outside business ideas and advice into the world of entrepreneurial law firm owners... so join as we investigate new stories and strategies each week in They Don't Teach This in Law School!
Episodes
188 episodes
From Burnout to Bestseller with Bryan Austin
Bryan Austin, of Law firm Alchemy and Red Kraken Creative, guest-hosts this week's episode to talk about his recent bestselling book and the process that took him from page one, to the #1 new release for its category in just two and a half mont...
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17:02
How to Adapt Your Law Firm’s Marketing to a Rapidly Changing Economy with Tifiny Swedensky
Tifiny Swedensky, owner of Smart Cookie, LLC, helps law firm owners and in-house marketing teams stay effective when the market shifts, platforms change, and the economy refuses to sit still.As a fractional CMO and coach to marketing dir...
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36:30
Are You an Amateur or a Professional Law Firm Entrepreneur?
There is a gap between being an amateur and being a professional that few bridge as entrepreneurs. It's what gets you stuck and holds you back from what you could accomplish. Why does this happen and how can you fix it? We talk about it in this...
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18:16
Build Your Own Media Ecosystem (So the Algorithms Don't Control You)
What would happen if all the social media platforms went away? Most law firm owners would panic and not be able to reach out to their contacts. But the ones who follow this advice will keep moving forward... and they get a lot of benefits from ...
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14:29
This Advice Will Save You Tens of Thousands of Dollars
One of the worst mistakes you can make is... well, it's what I'm sharing with in this episode, and it could save you countless dollars and immense stress.Want to scale your law firm?
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23:25
What is Everything Engine Optimization, and Should You Care About It?
We're kicking off 2026 with a quick overview of a topic you probably haven't heard about yet. And it leads into a critical discussion about choosing your information sources, especially for SEO in the new year.Want to scale your law firm...
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15:58
We Wrote a Book and You Can, Too! Part 2: Publishing & Marketing
Charley Mann and Bryan Austin finish the year strong (and punchy) with part two of their deep dive into taking a manuscript and turning it into a best-selling book.Whether you have personal dreams of publishing, or want to explore differ...
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43:13
How I Reframed Follow Up Marketing to Make it Easier and More Effective
I used to hate the idea of constantly following up with prospects. And many of the law firm owners I work with loathed it as well. But then I figured out a new way to think about it, and it quickly transformed my mindset and improved conversion...
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13:38
7 Marketing Lessons from Stranger Things
What demogorgons did Charley have to slay from Vecna's lair to put together this unusual episode? You'll just have to listen and find out...Want to scale your law firm? Click here
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19:03
Selling Your Stories with Bryan Austin
Bryan Austin returns as guest-host to explore one of the most overlooked growth tools in legal entrepreneurship: the stories you tell about who you are and what you stand for.In the soft, reflective week after Thanksgiving, with routines...
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19:11
The Messaging Mistake Costing You Clients with Bryan Austin
Bryan Austin steps in as guest-host to unpack a subtle but powerful truth:The words you choose in your marketing can either attract your ideal clients… or push them away.With Thanksgiving on the horizon, a time of connection, convers...
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11:29
Financial Planning Basics for Law Firm Owners with Darren Wurz
Darren Wurz, host of the Lawyer Millionaire® Podcast, has dedicated his career to teaching law firm owners the financial skills they need, but were never taught.From managing cash flow to planning for the future, Darren breaks downs the ...
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38:51
Rewriting the Script for Success with Travis Lee Howard AND Tony Albrecht
Travis Lee Howard and Tony Albrecht join Charley for a powerful conversation about the professional timelines you construct, how they can conflict with your true purpose, and how you can completely revolutionize your definition of success. ...
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56:59
Building a Brand that Sticks with Gary Sarner
Gary Sarner, founder of ROI360+, has spent decades sharing his expertise on legal marketing and the universal strategies to foster growth in radio, print, or digital content.This week, Gary's here to lay out the strategies that don't jus...
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43:31
These Firms Owners Give Away Their Best Ideas
We asked... and we received! Listener submissions, that is. We asked listeners via email to send in strategies they suggest for growing your law firm, and it was enough submissions to create a two-part episode. This is part TWO, and it's outsta...
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33:08
Six GREAT Strategies for Growing Your Law Firm
We asked... and we received! Listener submissions, that is. We asked listeners via email to send in strategies they suggest for growing your law firm, and it was enough submissions to create a two-part episode. This is part one, and it's excell...
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29:45
15 Actions I'd Take RIGHT NOW if I Opened My Own Law Firm
When I first sent out these ideas via email, it was an instant hit with the audience. Now, let's talk through the concepts and see what needs to be done to create fast success in your firm.Want to scale your law firm?
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23:47
Slow Down Intake and MAXIMIZE Impact with Chris Mullins
Chris Mullins, of Intake Academy, delivers a masterclass in leveling up your intake game with empathy, and capability. Mullins highlights the mindset shift between intake as someone's role, and intake as someone's specialty.
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30:32
We wrote a book and you can, too! Part 1: Development
Charley Mann and Bryan Austin co-host this two-part deep dive into how they took concept, and collection of raw resources, and forged it into a best-selling book.Whether you have personal dreams of publishing, or want to explore differen...
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39:41
Say 'Less' to the STRESS with Bryan Austin
Bryan Austin, of Law Firm Alchemy and Red Kraken Creative, unpacks why mental and emotional wealth are just as critical for law firm owners as financial success. Bryan breaks down the true nature of stress, clarifying the differenc...
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16:23
The Art of Selling in Law with Steven Goldstein
Steven Goldstein, of Goldstein & Handwerker, explores a crucial yet often overlooked aspect of legal practice: sales skills.Steven shares his journey from law school to building a successful practice, emphasizing the necessity ...
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48:09
Are You an LBJ or JFK?
The two Presidents were nothing alike as presenters, but both of them could command a room. What can you learn about being a powerful presenter? Listen in to find out!Want to scale your law firm?
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13:16
How to Niche Down and LEVEL UP with Rory Safir
Rory Safir of Safir Injury and Criminal Defense Law, shows how the right mindset and strategies can transform both your practice and your life.He shares the pivotal insights behind building a successful firm: why understanding clients on...
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39:22
Is Your Law Firm Paying You Enough?
The whole compensation setup for law firm owners seems to be a confusing set of numbers. What should you expect to get paid as the owner? And how does the pay break down? We're talking about that in today's newest episode!And don't forge...
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13:40
Ramp Up Your Marketing with Simple, Powerful Storytelling
Your law firm is filled with incredible stories you could use to connect with potential clients, but you're probably overlooking them. Discover how to easily find and share those stories with your audience in print, video, and more!And d...
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15:36